The Homes & Living (H&L) business is to provide a hosted and managed application to estate agents to enable them to market their property portfolio (For sale or To let) through an easy to use, consumer facing web site or a branded version of the same called a “Kiosk” to be used solely by the estate agent as a sales tool. The consumer brand will be marketed in a specific “Area” and a web site for that area will be accessible to consumers in that area. The H&L consumer brand will be established in each local area with estate agents being invited to market their property portfolios on the site for a fixed monthly fee. There will be no charge to consumers for use of the service.
Localitas-Real Estate Portal on Google Technology
Key challenges included :
- Lack of insight and information towards real estate customer segmentation and profiling.
- Lack of impressive and effective properties portfolio to showcase.
- Difficulty in managing supply chain management and properties tracking.
- Lack of tracking of nearby hospitals, schools, police station etc for the listed properties.
Technologies Used :
- J2EE/ Struts
- DWR and Java Script
- Netbeans IDE