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Online Apparel Store Case Study

About the Client

With over 50 years in business, the client is known for its high-end designer menswear (Armani, Ermenegildo Zegna, Canali, Brioni) and also carries sportswear, shoes, and accessories

The Challenge

The success of the client’s retail stores presented an opportunity to develop an online channel. Prior to this point, the client had enjoyed limited success with a print catalogue that functioned mainly as an advertising piece. Customers could order items by phone or mail, and those orders would be fulfilled by hand.The challenge was to develop an online channel that complemented the store experience and catered more effectively to the lifestyle of its customers. To make an online experience relevant, it was important to design it to fit the lifestyle and needs of the client’s customers

Apparel Store-Online Retail Channel Development

Key challenges included :

Some key dynamics that were brought to light through research included:

  • Stores were popular in towns, but residents may not have a store in their locality.
  • Customers, especially women, did not like to try on certain clothing in-store (e.g., swimwear, jeans, or underwear).
  • Customers found it difficult to create outfits that were not expressly merchandised in the store or in marketing images.
  • Managing and meeting customer expectations on order processing and searching products

Technologies Used :

  • .NET Framework 3.0
  • VB.NET
  • Java Script, XML and
  • AJAX
  • Telerik RadControls
  • VS 2005

The Solution

Based on the project specifications, 2 senior .Net engineers were deployed on the development for a period of 2 months.

The application was developed using the following technologies:

  • Microsoft .NET Framework 3.0
  • C# as object-oriented programming language
  • Telerik RadControls for enhancing user experience
  • Java Script, XML and AJAX for client side scripting
  • Visual Studio 2005 as IDE

The Value

  • It allows customers to purchase several sizes of an item if they were unsure of fit
  • The client was now able to create a ‘virtual’ store that carried all the products that the brand had to offer. This was not true in the client’s store
    locations as stock space, regional preferences, and climate limited the assortment that any one location would, or could, receive
  • Effective advanced search, customer management and order processing

Your approach to our online tailor shop is exactly what I was looking for, with time saving functionality and open access to satisfy the customer. Without your help, I’d still only have the desires to get online. Even my in-store customers are happy now, as they can search for new products online.

– Business Owner,
Apparels Business, USA